Last Updated: July 08, 2025
At MerchantFunding.com ("we," "us," or "our"), we are committed to protecting your privacy and ensuring transparency in how we handle your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you visit our website or interact with our services, including the use of this data for advertising purposes through Google Ads.
1. Information We Collect
We may collect the following types of information:
- Personal Information: When you submit a form, apply for funding, or contact us, we may collect your name, email address, phone number, business name, address, industry, revenue details, and time in business.
- Usage Data: We collect information about your interactions with our website, including IP addresses, browser type, pages visited, and time spent, using cookies, web beacons, and similar technologies.
- Device Information: Details such as your device type, operating system, and unique device identifiers may be collected.
2. How We Use Your Information
We use your data to:
- Provide and improve our funding services, including processing applications and tailoring offers.
- Analyze website usage to enhance user experience and site functionality.
- Deliver personalized advertising through Google Ads, including remarketing and interest-based ads, by sharing aggregated or anonymized data with Google.
- Communicate with you about our services, updates, or promotional offers.
3. Data Sharing and Third-Party Services
We may share your information with:
- Google Ads and Analytics: To optimize advertising campaigns and track conversions, we use Google’s services, which may involve transferring data to Google’s servers. Google’s use of this data is governed by its Privacy Policy.
- Service Providers: Third parties who assist with payment processing, customer support, or marketing, under confidentiality agreements.
- Legal Requirements: If required by law or to protect our rights, we may disclose data to authorities.
We do not sell your personal information to third parties for their own marketing purposes.
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to collect usage data and enable advertising. These include:
- Essential Cookies: For website functionality.
- Analytics Cookies: To monitor performance (e.g., Google Analytics).
- Advertising Cookies: To serve targeted ads via Google Ads (e.g., remarketing lists).
You can manage cookie preferences through your browser settings or opt out of personalized ads via Google's Ad Settings.
5. Legal Basis for Processing
We process your data based on:
- Consent: When you submit forms or agree to receive marketing.
- Legitimate Interest: To improve our services and advertising effectiveness, balanced with your rights.
- Contractual Necessity: To fulfill funding applications or services you request.
6. Your Rights and Choices
Depending on your location, you may have rights including:
- Access, correct, or delete your personal data.
- Object to or restrict processing.
- Opt out of marketing communications.
To exercise these rights or learn more, email us or visit Google's Privacy Choices.
7. Data Security
We implement reasonable security measures to protect your data, though no method is 100% secure. Contact us immediately if you suspect a breach.
8. International Data Transfers
Data may be processed in the United States or other countries where our service providers operate, ensuring compliance with applicable data protection laws.
9. Retention
We retain your data as long as necessary for the purposes outlined, or as required by law, typically up to 7 years for financial records.
10. Changes to This Policy
We may update this policy, with changes posted here and effective upon posting. Check back periodically.